{"product_id":"westend-watch-co-sowar-prima","title":"1940s Westend Watch Co. Sowar Prima | Serviced","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eWest End Watch Co.\u003c\/strong\u003e was founded in 1886 to supply Swiss watches to the Indian market, and later expanded across the Middle and Far East, where it became closely associated with colonial administrators, military personnel, and civilian service in the region. \u003cstrong\u003eIn 1934, the company introduced the Sowar Prima\u003c\/strong\u003e, combining the Sowar name — a reference to cavalry — with the Prima designation for its \u003cstrong\u003ewaterproof, shock-resistant models.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eThe watch was paired with Taubert’s \u003cstrong\u003edecagonal case\u003c\/strong\u003e, a practical waterproof design with a cork stem seal and 10 screw caseback, reflecting the era’s push toward greater durability in field and military use. \u003c\/p\u003e","brand":"Quaint \u0026 Collectible","offers":[{"title":"Default Title","offer_id":52148794229037,"sku":null,"price":1177.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/4468\/4077\/files\/westend-watch-sowar-prima.png?v=1782281704","url":"https:\/\/quaintcollect.com\/products\/westend-watch-co-sowar-prima","provider":"Quaint \u0026 Collectible","version":"1.0","type":"link"}