1954 Universal Genève Polarouter Magazine Advertisement - "A Great New Watch" designed for pilots of SAS

Dimension: B4, ~250 × 353 mm

"A Great New Watch" designed for pilots of SAS (Scandinavian Airlines System).

This is an incredibly rare ad of Universal Geneve Polarouter. The watch here is advertised as the "Polarouter", which is crucial because this was the initial name used when the model was first introduced in 1954. Shortly after its launch, the name was changed to "Polerouter". This ad therefore captures a very brief moment in the watch's history, making it exceptionally rare and valuable to collectors.

Polarouters were only in production for less than a year before the name change. As a result, both first and second execution models of the Polarouter are extremely scarce in collections today. This scarcity makes it some of the most sought-after references in the entire Polarouter/Polerouter model range.

This ads highlights the Polarouter's innovative features for the era, such as its ability to withstand various climatic changes and its association with intercontinental air travel (being the "Official Timepiece of SAS").

Key Features of the 1956 Universal Genève Polarouter:

• Available in stainless steel or 14K gold
• Designed to withstand any climatic changes and weather conditions
• Stainless steel case that defies corrosion
• Precision fitted crystal and curved dial to keep out dust and moisture
• 17-Jewel automatic movement that is dependable, accurate, and shock resistant