1960s Seiko 5 Watch Advertisement, "信頼感がセイコーを選ばせる" (Japan)

Dimension: B5, ~176 × 250 mm

Seiko, "信頼感がセイコーを選ばせる"

The Seiko 5 line was introduced in 1963, revolutionizing the affordable automatic watch market. This advertisement is sourced directly from a Japanese magazine in the 60s, a period of rapid economic growth in Japan known as the "Japanese economic miracle." During this time, Seiko was establishing itself as a major player in the global watch industry, competing with Swiss manufacturers.

The pricing of 9,000 yen for the 21-jewel model provides a snapshot of the Japanese economy at the time. This was considered an accessible price point for many Japanese consumers during this period of increasing prosperity.

The copywriting suggests that Seiko 5 would be an ideal gift with the headline roughly translating to "When thinking about what to give to your son... trust makes you choose Seiko." It positions the Seiko 5 as an ideal watch for young people, highlighting its durability, style, and advanced features like the day-date display.

Notable Features:

1. Large, detailed image of a Seiko 5 watch showcasing its day-date feature
2. Dynamic illustration of young people running beneath the watch, reflecting the energy and optimism of Japan's youth during this era of economic growth
3. Seiko logo and "5" badge prominently displayed
4. Japanese text highlighting the watch's features and appeal
5. Pricing information for different models
6. Targeted messaging for middle and high school students, indicating the expanding consumer market for luxury goods among younger demographics