1964 Seiko Ref.5717-8990 One Push Chronograph Advertisement (Japan)

Dimension: B5, ~176 × 250 mm

Seiko, "みんな新しい使い方を工夫しています" (Everyone is coming with new ways to use it)

This advertisement features the Seiko One-Push Chronograph, a commemorative model for the 1964 Tokyo Olympics. This watch holds significant historical importance as it marks Seiko's first wristwatch chronograph and represents Japan's technological advancement on the world stage during a pivotal moment in its post-war history.

The 1964 Tokyo Olympics were a turning point for Japan, symbolizing its recovery from World War II and its re-emergence as a global economic power. Seiko's role as the official timekeeper for these Olympics was a major achievement for the company and for Japanese industry as a whole.

Notable Features:

1. Large, detailed image of the Seiko One-Push Chronograph ( ワンプッシュクロノグラフ)
2. Explanation of the unique one-push chronograph function
3. Description of the 60-minute timing capability using the rotating bezel
4. Mention of the case back engraving featuring the 1964 Tokyo Olympics torch mark
5. Seiko logo and potential Olympic-related branding

The advertisement highlights the watch's innovative features:

• The rotating bezel that aligns with the minute hand for 60-minute timing
• The single push button that operates start, stop, and reset functions
• The commemorative Olympic torch mark engraved on the case back