1992 Mazda Efini RX-7 Advertisement (Japan)

Dimension: ~210 x ~290 mm

The Efini RX-7, also known as the third-generation (FD) Mazda RX-7, was introduced in 1992. It was sold under the Efini brand in Japan, which was Mazda's short-lived luxury marque. The FD RX-7 was renowned for its lightweight design, unique rotary engine, and excellent handling characteristics. It became an icon in the sports car world and in popular culture, particularly in motorsports and street racing scenes.

This cutout showcases the Efini RX-7's striking design and sporty nature. The bright red color of the car contrasts beautifully with the subdued background, drawing the viewer's eye immediately to the vehicle. The ad emphasizes the car's sports car credentials with the tagline and the Japanese text describing it as "Efini's sports car."

Tagline and Slogan:

• "アンフィニのスポーツです。RX-7" (Anfini no supōtsu desu. RX-7) which translates to "It's Efini's sports car. RX-7"
• "THE SPORTS CAR. それは熟成を重ねたものだけが語り得るリアルストーリー。" which translates to "That is a real story that only those who have matured can tell."

The "Now accepting reservations" text suggests this may be an early advertisement for the model, building anticipation for its release.