1965 Girard-Perregaux Advertisement "A Handsome Face, An Honest Heart" ft. Calibre 12.4

Dimension: B4, ~250 × 353 mm

Girard-Perregaux: Timeless Elegance Since 1791

This ad offers a fascinating glimpse into luxury watch marketing of the 1960s. It emphasizes craftsmanship, history, and exclusivity – perfect for collectors of horological memorabilia, vintage advertising enthusiasts, or Girard Perregaux aficionados.

The movement shown here is Girard-Perregaux's calibre 12.4, a classic mechanical watch movement introduced in 1965. This caliber measures 13 lignes or 29.4 mm in diameter, with a slim profile of just 3.3 mm in height. It features a mounting diameter of 29.0 mm and a stem height of 1.7 mm. The movement operates at a frequency of 18,000 vibrations per hour and contains 17 jewels. With a power reserve of 42 hours, the Girard-Perregaux 12.4 represents the brand's commitment to precision engineering and timeless design in the mid-20th century watchmaking era.

Notable Features:

1. Large detailed illustration of a Girard Perregaux watch face and movement calibre 12.4
2. Catchy slogan: "A HANDSOME FACE AN HONEST HEART"
3. Rich copy highlighting the brand's heritage since 1791
4. Mentions of both Swiss and New York locations
5. Small illustrations of watchmakers and consumers
6. Classic mid-century advertising layout and typography